EVENT REPORT: LOREAL PARIS HAIR COLORANTOLOGY "FIND YOUR PERFECT COLOR"

Hello !
Did you know that L'Oreal Paris came out with their new concept of hair dye-ing?
This is a pretty interesting concept where the hair colors will be analyze and adjust according to your characteristic and personalities. 

On 14th November 2014, it was one rainy day. I love rain. I used to hate it but i love it. It soothes me. I came 1 hour early. Yes there is a funny story behind this! But basically I read the time wrong :P oh well. L'Oreal Paris presents their new range of product which are the Excellence Fashion to answer to the needs of the women in here. Of course to reflects the beauty through healthy and shiny hair in a practical way. 

L'Oreal Paris Excellence Fashion are here with 5 varieties to choose from and with the high-technology such as Hi- Lift, Hi-Visibility and Hi- Shine Complex that are able to bring the colors that are visible, long lasting and shiny, this range is the only one range that is completed with the Triple- care ( treatment before, on process and after)

Now what is Hair Colorantology?
It is a guidance how to find that perfect colors that suits to your personality in 5 steps:

1. Know your color
2. Match you Color
3. Transformation
4. The excellence You 
5. Color care.

On the event we have, Irma Hardisurya who is a color and image consultant explained that color is expression. In psychology, it is one way to guess someone's personality. The first step of Hair Colorantology is to know your color where it is based on the undertone of the skin. This can be analyze on the veins whether you are warm, neutral or cool.  Aside from the color coordination, we also have to understand the age, activity, job, etc  

Johny Mallato who is a hair stylist mentioned that matching the color is important. The range consisted of: Intense copper brown, golden nude brown, intense violet brown, sapphire black and mystic black are suitable for Indonesian women. The key for a stunning hair are visible, shiny and healthy and this is found on the next step which is the Transformation where the coloring is in progress. 

Riza Rahman, Group Product Manager L'Oreal Paris Hair and Men Category assure the women in Indonesia not to worry for the dryness and damages on the hair due to the Triple care that contains: Pre color serum (protection before coloring), coloring creme pro keratin ( on process) and Protective conditioner (after). The last important step is color care which is the intensive treatment with products specialized made for colored hair. 

I did got my hair dye-d there which was fun!
Click here to see it.

And, to see a tiny bit of clips on the event, click here

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